WWD List: Designers Warming Up to Faux FurAs more consumers are ditching fur, fashion brands are taking note.

[Collection]Faux fur is making a comeback. And just in time, since a bill that would make California the first state to ban the sale and production of fur products passed its first committee hearing test on Tuesday — the first of several legislative hurdles. Faux fur was once reserved for the most extremist of animal lovers — or those wanting to relive Seventies fashion — but a larger number of consumers are now considering animal welfare before making purchases of products ranging from beauty treatments to apparel. Shoppers are seeking out labels that are not tested on animals, are cruelty-free or vegan. Even so, while fake fur is showing up more on the runways, some designers remain staunch supporters of the real stuff. While antifur proponents claim wearing real fur is cruel to animals, fur supporters point out that real fur is more sustainable because it lasts longer and is completely biodegradable. As a result, fur remains one of the most divisive issues in the fashion world. A fur look from the fall 2018 Giorgio Armani show.  WWD/REX/Shutterstock Case in point: Back in the early Aughts, when Stella McCartney’s brand was relatively new, people told the designer she would never make it in the fashion industry

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