Rachael Ray Unveils Multibrand E-commerce Shop Called Moxie MadeThe site features female-founded brands that inspire Ray for their authenticity.

[Collection]Rachael Ray, the TV and cooking personality, businesswoman and author, is venturing into a new business. Today, she launches Moxie Made, an e-commerce marketplace and creative network offering fashion, accessories and lifestyle designs selected from female-founded brands that inspire Ray. The web site also features an editorial component offering style advice and profile stories highlighting fashion industry experts and influencers. Ray, who was on her way to South by Southwest in Austin on Tuesday, told WWD that for 12 years she’s run Feedback, a music and food venue with 30 bands total and three stages. “The concept of Moxie actually started when I was at South by Southwest, when I was there for music stuff. We go every year,” said Ray. Rachael Ray  She explained that several years ago, she was hanging out in the parking lot at South by Southwest and met Molly Salvi, who ran a cool vintage venue called Squash Blossom. “I loved her stuff so much and she just had this tiny little tent. She would bring her stuff over to my porch at the Saint Cecilia and I’d have a private showing for my buddies. She does kids’ clothes, guys’ T shirts and ladies’ wear, and we did

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