The Newsette, Twitter Partner on Female Career SeriesThe four-part programming series for November aims to prep women in mastering their "personal brands."

[Collection]Thanks to a month-long collaboration between The Newsette, a daily newsletter for Millennial women with more than 250,000 subscribers, and Twitter — November is dedicated to educating and empowering females in sculpting their “personal brand” beyond their résumé with a four-part program series. Bringing social incentives to the forefront of this partnership, the programming series leads with a new first — an opportunity for one female winner to shadow a Twitter employee for an entire day, getting a backstage look at the data-driven community hub that starts conversations among a global audience of more than 60 million users. Program aspects include a branded campaign interview series with four keynote speakers, a collaborative career-oriented panel held at Twitter headquarters in New York and the #TweetofTheWeek and #FollowFriday series for emerging “influential female” Twitter talents. In their interview series, “#WomenWhoTweet,” The Newsette spotlights four keynote speakers including kickoff speaker, Leslie Berland, chief marketing officer and head of people at Twitter. “On Twitter and off, your personal brand should just be who you are,” Berland said during the initial interview. Also speaking of Twitter’s real-life relevance, Berland mentioned commonality in users who “found a job, a partner, new friends or a community,” while also creating and maintaining their personal brand. Aside from the

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