Condé Nast Expanding Branding Agency Under New DirectorThe magazine publisher tapped an agency veteran to lead a broader branding agency, which will absorb 23 Stories.

[Collection]Condé Nast is bringing in a career advertising executive to lead an expanded and rebranded creative agency arm. John Deschner is now managing director of Condé’s CNX group, the area that will now oversee all advertising and branding work for outside clients. As part of an effort to rebrand the company’s agency-type work, which has become a substantial revenue source for Condé, its 23 Stories “creative studio” segment is being folded into CNX, which will continue to handle all sorts of typical agency work, like creative campaigns and event production and casting, along with branded and “white label” content, but on an expanded scale. Anna Wintour, Condé’s artistic director and longtime editor in chief of Vogue, said the creative agency “has flourished since it was created just a few short years ago” and that expanding it “was a natural next step.”   As for Deschner — who is replacing Josh Stinchcomb, who spent most of his career in magazine publishing and left Condé over the summer after a decade in various roles to become chief revenue officer at Dow Jones — he’s spent nearly all of his career working in advertising. He was most recently chief innovation officer and managing director at TBWA/Chiat/Day,

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