Business Corpus: Delta Air Lines Is About To Get Very Personal With You — Here's HowWhen you board Delta Air Lines flights, the airline wants to be there for you, albeit in a more personalized, digitized way. The post Delta Air Lines Is About To Get Very Personal With You — Here's How appeared first on Investor's Business Daily.

[Collection]

When you board a Delta Air Lines (DAL) flight, the airline wants to be there for you, albeit in a more personalized, digitized way.

Speaking at a Cowen & Co. transportation conference on Wednesday, Delta Air Lines CFO Paul Jacobson suggested that next year could be one with a more digital theme for the airline, after focusing more on infrastructure improvements in years past.

He said Delta Air Lines was exploring ways to harness its consumers' data into a "single view" of their preferences and prior experiences with the carrier.

"So when you walk on board a flight today and interact with a flight attendant, that flight attendant — they may not know the experience that you had last week or last month," he said.

"When we can unite these systems together operationally in customer service, we can actually come in and acknowledge — 'I know we failed last week, we apologize for that, here's what we can do to make it up.'"

He added: "That's a level of personalization that we really haven't seen before."

Jacobson didn't provide details on how and which passenger data would be collected and shared.

Cutting Up The Cabin

Those digital developments also come as flight cabins become more particular than the "first-class-and-coach" layout of years past.

More recently, airlines have carved up their cabins into an array of seating types — from first class to premium economy to economy to basic economy.

The lowest rung — the low-fare but high-restriction basic economy — exists partly as a way for the airlines to upsell customers on fare classes with more amenities. Seat-back screens are common on newer planes, as is Wi-Fi access.

Other airlines have announced plans to roll out technology to help staff make quicker decisions.

When United Airlines (UAL) drew outrage last year after a passenger was dragged from his seat, the carrier said it would introduce an app to help employees more easily compensate passengers when problems surface. United Airlines also said it would develop an automated system to identify people willing to switch flights.

United Airlines also has a new revenue-management system called Gemini. Southwest Airlines (LUV), meanwhile, has rolled out a new reservation system.

Delta Air Lines Stock Builds A Base

Delta Air Lines fell 2.8% in the stock market today, as the carrier stuck to its Q3 profit and revenue targets. Delta stock has been building the right side of a base with a potential 60.89 buy point.

United Airlines and JetBlue (JBLU) gave more bullish revenue forecasts. United stock dipped 0.1% and JetBlue stock fell 0.8%. American Airlines (AAL) dropped 2.7%.

YOU MIGHT ALSO LIKE:

Airline Fortunes Look Cloudy As Top Carriers Give Conflicting Views

Here's Why Airline Stocks Could Be Ready To Take Off

Airline Industry News And Stocks To Watch

The post Delta Air Lines Is About To Get Very Personal With You — Here's How appeared first on Investor's Business Daily.