Selfridges Builds Eyewear Destination in New Accessories HallLinda Farrow, Gentle Monster, Dover Street Market all have a presence.

[Collection]LONDON – Capping a multi-year transformation, Selfridges has completed its new accessories hall with a one-stop optical destination that aims to be the most comprehensive in the U.K. It offers 2,200 eyewear styles from 50 brands and eye exams, too. Located behind contemporary handbags and near the new Duke Street entrance, the optical area is the fourth and final phase of a 300 million pounds-plus overhaul of the store’s ground floor. The optical destination spans more than 4,000 square feet, while the full accessories hall covers 60,000 square feet on the eastern end of the store. It makes up one-third of Selfridges’ ground floor and one-tenth of the 600,000-square-foot Oxford Street flagship.  Linda Farrow and Gentle Monster are among the brands that anchor the space, along with Gucci, Prada and Dior, while designs from a variety of contemporary brands are mixed and matched along the walls. Optical frames and sunglasses are merchandised separately in easily identifiable sections within the space. Gentle Monster permanent space in Selfridges  Courtesy Photo New additions exclusive to Selfridges include Fak by Fak and Project Produkt, while long-time staples such as Grey Ant, Retrosuperfuture and Thierry Lasry have created exclusive designs to mark the opening. “We’re displaying eyewear in a novel way so that

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