Adidas Q2 Sales Rise 10% On World Cup MomentumThe company confirmed its full-year guidance of 10 percent sales growth at constant currency rates.

[Collection]PARIS — Adidas beat expectations with a 10 percent rise in currency-adjusted sales over the second quarter, lifted by the soccer World Cup, and confirmed its full-year outlook. “We delivered another strong quarter on the back of a successful World Cup activation,” noted Adidas chief executive officer Kasper Rorsted. Sales totaled 5.26 billion euros over the quarter, a 4 percent rise in euro terms. Gross margin climbed 2.2 percentage points to reach 52.3 percent, thanks to a better pricing and channel mix, Adidas said. Organic revenue growth of 10 percent beat a consensus estimate of 8 percent, while the gross margin surpassed a consensus estimate of 50.8 percent, RBC Europe said in a research note. The company posted 16 percent growth in North America, 15 percent in Latin America and 19 percent in Asia-Pacific, driven by a 27 percent increase in Greater China. Sales were fueled by the Adidas brand, which posted a 12 percent rise, with double-digit growth in the sport performance activity, as well as in training, running and football categories. Reebok brand posted a 3 percent rise, with growth in classics shoes, while training and running activities for that brand declined. Adidas is aiming for sales to climb at around 10 percent on

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