How Coca-Cola Owned Powerade Plans To Add Power To Its Marketing EffortsCoca-Cola owned POWERADE is launching a new branding campaign that focuses on "POWER" as PepsiCo owned Gatorade keeps a huge lead in the sports drink category and BodyArmor is eating into market share.

[Collection]Coca-Cola owned POWERADE is launching a new branding campaign that focuses on "POWER" as PepsiCo owned Gatorade keeps a huge lead in the sports drink category and BodyArmor is eating into market share.https://www.forbes.com/sites/darrenheitner/2018/03/13/how-coca-cola-owned-powerade-plans-to-add-power-to-its-marketing-efforts/