Dow Chemical Company Unveils Sustainable Textile TreatmentThe launch was announced today at the American Association of Textile Chemists and Colorists International Conference.

[Collection]The Dow Chemical Company, a material science and technology firm, just released its Ecofast Pure Sustainable Textile treatment that brightens colors on natural textiles and improves color fastness and resource efficiencies during the dyeing process. The launch was announced today at the American Association of Textile Chemists and Colorists International Conference. Ecofast Pure enables the uptake of reactive, direct and acid dyes exclusively for natural fibers and fabrics such as tubular knit fabric, yarn, denim, garments and toweling, the company said. The product is a solution and alternative to acid dyes, which can be applied to animal hair fibers such as mohair, wool and alpaca, but cannot be used on cotton. The company said that materials treated with Ecofast Pure require fewer rinses and lower water temperatures during the dyeing process, saving as much as 50 percent of water use and overall energy use. And manufacturers benefit from the increased dye uptake, as it reduces cycle time and total dye use up to 75 percent. Dow noted that Ecofast Pure can enable greater resource efficiencies even without the inclusion of salts in the dye bath. Esma Talu, the market manager at Dow, said that “Dow has leveraged over a century of material science knowledge to

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