Rivian is betting on its R2 EV to turn the automaker into a household name like TeslaThe R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.{}

The R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.https://www.cnbc.com/2026/06/09/rivian-r2-suv-tesla-competition.html