E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that amid a consumer pullback.{}

E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that amid a consumer pullback.https://www.cnbc.com/2026/05/20/elf-beauty-elf-earnings-q4-2026.html