Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTubeIn media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.{}

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.https://www.cnbc.com/2026/05/16/tv-upfronts-creator-content-youtube-fox-wbd.html