Equinox chairman says 'health is the new luxury' as wellness spending soarsHarvey Spevak, Equinox's executive chairman, said demand for "Optimize" memberships highlights the "insatiable" demand by the wealthy for wellness offerings.{}

Harvey Spevak, Equinox's executive chairman, said demand for "Optimize" memberships highlights the "insatiable" demand by the wealthy for wellness offerings.https://www.cnbc.com/2026/02/20/equinox-optimize-membership-waiting-list.html