As American Girl turns 40, Mattel grapples with bringing dolls into a new eraAmerican Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.{}

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.https://www.cnbc.com/2026/02/22/american-girl-40th-anniversary-sales-mattel.html