Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy company and the racing organization.{}

Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy company and the racing organization.https://www.cnbc.com/2025/12/22/lego-formula-1-partnership-fan-base.html