Subway announced on Friday that it will temporarily cut the price of its footlong sandwiches through a deal, making it the latest chain to enter into the value meal wars.
The company said participating restaurants across America will begin offering footlong sandwiches for $6.99 as part of a new deal that starts Monday.
Other fast-food restaurants like McDonald’s, Taco Bell, Sonic, Burger King and Jimmy John’s have rolled out deals of their own in recent months.
Subway’s footlong deal requires fast-food eaters to purchase their sandwich digitally and plug in a promo code.
SUBWAY DENIES ‘EMERGENCY' FRAMING OF FRANCHISEE MEETING
All 22 of the different sandwiches Subway has on its menu are eligible for the $6.99 deal, according to the company. It can also be used on custom sandwiches.
The typical cost of a 12-inch Subway sandwich is $10-14, according to USA Today.
The sandwich deal will run for two weeks, Subway said. The $6.99 deal price will not include sandwich add-ons, delivery fees or taxes.
SUBWAY TO REPLACE COCA-COLA PRODUCTS WITH PEPSI STARTING NEXT YEAR
"Today’s diner is stretched more than ever, and too often that means a tradeoff on quality, variety or flavor to find an affordable meal," Subway North America President Doug Fry said.
The flurry of value deals at U.S. fast-food restaurants comes as many consumers have been feeling the squeeze on their wallets. Some, impacted by inflation, have pulled back on visiting fast-food restaurants and are choosing to eat at home instead.
SUBWAYS'S NEW SNACK MENU SATIATING APPETITE FOR GROWTH, CEO SAYS
For major chains’ fast-food meal deals specifically, an analysis by FinanceBuzz recently found that Taco Bell’s Luxe Cravings Box provided the best bang for a consumer’s buck.
FOX Business' Breck Dumas contributed to this report.
https://www.foxbusiness.com/lifestyle/subway-slice-footlong-sandwich-price-jumping-value-meal-wars
No comments:
Post a Comment