NBCUniversal is pinning Peacock's streaming success on its $2.45 billion per year NBA dealNBC Sports is banking on the long-term success of Peacock and sports as the linchpin to making its $2.45 billion bid for the NBA profitable.[Collection]

NBC Sports is banking on the long-term success of Peacock and sports as the linchpin to making its $2.45 billion bid for the NBA profitable.https://www.cnbc.com/2024/08/15/nbc-nba-media-rights-key-for-peacock-streaming-growth.html