The 'internet's favorite underwear' goes mainstream: Gen Z brand Parade agrees to be boughtParade, the underwear startup that vowed to be the opposite of Victoria's Secret, has agreed to be bought by Fruit of the Loom licensee Ariela & Associates.[Collection]

Parade, the underwear startup that vowed to be the opposite of Victoria's Secret, has agreed to be bought by Fruit of the Loom licensee Ariela & Associates.https://www.cnbc.com/2023/08/15/parade-to-be-bought-by-fruit-of-the-loom-licensee-ariela.html