Retailers tap into Barbie's sparkle and hot pink as they try to get thrifty consumers to spendRetailers like Bloomingdale's, Gap and Aldo are looking to leverage the buzz around the Barbie movie to boost sales of discretionary merchandise.[Collection]

Retailers like Bloomingdale's, Gap and Aldo are looking to leverage the buzz around the Barbie movie to boost sales of discretionary merchandise.https://www.cnbc.com/2023/07/18/barbie-movie-merchandise-bloomingdales-gap-aldo-look-to-boost-sales.html