Barbie is all the buzz this summer — and retailers hope it will make cautious consumers spendRetailers such as Bloomingdale's, Gap and Aldo are looking to leverage the buzz around the "Barbie" movie to boost sales of discretionary merchandise.[Collection]

Retailers such as Bloomingdale's, Gap and Aldo are looking to leverage the buzz around the "Barbie" movie to boost sales of discretionary merchandise.https://www.cnbc.com/2023/07/18/barbie-movie-merchandise-bloomingdales-gap-aldo-look-to-boost-sales.html