Bentley CEO says customization craze among the wealthy is boosting profitThe rise of customization is driving record profits across the supercar segment, from Rolls-Royce and Ferrari to Lamborghini, Aston Martin and McLaren.[Collection]

The rise of customization is driving record profits across the supercar segment, from Rolls-Royce and Ferrari to Lamborghini, Aston Martin and McLaren.https://www.cnbc.com/2023/05/18/bentley-customization-boosts-profit-ceo-says.html