Metrograph Theater Moving Into Editorial, Agency WorkNot satisfied with being a cool movie house, Metrograph could be the first theater cum publisher/studio/agency.

[Collection]Metrograph is on its way to becoming more than a cool indie movie theater. There’s a print magazine due this year and more formal printed book versions of its bimonthly programs, WWD has learned, along with a relaunch of all online editorial content and social media, more content and agency-type work with a litany of brands — and it’s even started to produce, acquire and distribute its own video content. That all sounds closer to the work of a publisher or even a mini-studio than an indie theater. For Horacio Silva, a veteran of magazines and branded content and now Metrograph’s director of special projects, this new onslaught of production is “all part of the same progression” for the theater as a larger business. Silva said the possibilities for Metrograph as more of a content creator/agency has been building up in the last year of its three in existence. The celebrity and fashionable set in New York has been quick to adopt Metrograph as the spot of choice for screenings and parties — its high-profile directorial board includes Wes Anderson, Joel Coen, Adam Driver, Chloë Sevigny and Patti Smith, among many others — and that tipped off founder Alex Olch to the idea that the

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