Mara Hoffman, Unifi Discuss Sustainability Solutions and Green FashionFiber firm Unifi and fashion designer Mara Hoffman discuss fashion industry sustainability solutions.

[Collection]Fashion brands are seeking greener pastures. And as the demand for ethically made apparel continues to rise among consumers, brands and designers are seeking sustainability solutions that can help hasten and streamline the process. Textile solutions provider Unifi does just that by empowering brands to go green through its portfolio of recycled fiber solutions, such as Repreve Polyester, its branded polyester fiber made from recycled plastic bottles. Among the many sustainable designers that have used the fiber is Mara Hoffman, the president and creative director of her eponymously named women’s wear brand, who is featured as the fiber firm’s designer of the moment. Well-known for her focus on sustainable materials and production processes, Hoffman began working with Repreve when it was first introduced into her resort 2017 swimwear collections; Repreve is currently used in Mara Hoffman’s ribbed and textured swimwear, according to the firm. And Unifi recently honored Hoffman with its Champion of Sustainability Leading the Change award, in recognition of Hoffman’s ongoing efforts and leadership in sustainable fashion.  Here, Unifi’s Helen Sahi, vice president of global corporate sustainability, and Hoffman talk to WWD about the growth of sustainable fashion, market dynamics and sustainability solutions. WWD: How has the sustainable fashion market evolved in

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