Think Tank: Retail Technology for the Ultimate Customer ExperienceRobert Vis is chief executive officer of MessageBird, a company-customer interactions solution provider servicing 15,000 global clients.

[Collection]Fashion is an industry built on firsts. It’s not about now, it’s about what’s next. True fashion innovators don’t just stay ahead of the next trend, they set the next trend. Through a combination of intuition, instinct, acumen and creative flair, they keep ahead of the curve — predicting the “next big thing” in fashion and dictating it to consumers before they know what they need or want. But, when it comes to selling those signature styles to the masses — smart retailers know success requires meeting the right customer with the right products at the right time. Selling fashion isn’t simply a transactional experience, it’s a relationship. Building brand loyalty hinges on having a strong connection with the consumer, understanding their needs and meeting them where they are. Digital, On-Demand Retail In our increasingly on-the-go, mobile world, retailers can no longer wait for consumers to seek them out. Today’s shopper is able to interact with a retailer long before the point of sale. Before they spend a cent, they can follow retailers on social media, sign up for e-newsletters, and download and scroll through apps. Even the best brick-and-mortar stores are losing out to the customer experience that only technology

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