Shoppers Contemplate Conscious ConsumerismStudy shows that consumers of secondhand fashion have a strong green streak.

[Collection]ThredUp consumers are already invested in the circular economy simply by dint of buying and selling on the site, but with the self-evaluation and introspection inspired by the New Year, they want to do better. The world’s largest fashion resale marketplace surveyed 1,000 customers before Jan. 1 and found consumers intent on being less wasteful in 2019 and expressing sentiments about conscious consumerism. The company said the results are “promising, with the majority of women polled saying they’re prioritizing sustainable living and shopping habits over more traditional New Year’s resolutions.” The results of the survey bode well for a more circular fashion future as retailers provide more sustainable solutions in response to the needs of greener consumers. More than half of the women surveyed, or 58 percent, said they’ll reduce their waste in 2019, while 84 percent said they’ll shop more sustainably, and 42 percent said they’ll reduce waste by shopping secondhand. According to ThredUp, Gen Z is most likely to make eco-friendly decisions, with 70 percent of the cohort agreeing that “being less wasteful is a top New Year’s resolution.” The group was followed by 26- to 37-year-olds, 58 percent; women aged 51-plus, 57 percent; 22- to 25-year-olds, 56 percent, and 38-

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