Digital to Garner 55% Share of All Ad Spending This YearEmarketer sees digital ad spending growing 19.1 percent this year.

[Collection]Emarketer is projecting total digital ad spending to grow 19.1 percent this year to $132.32 billion — which represents 55 percent of all U.S. ad spending. And while the top companies holding market share will maintain large leads, Amazon is seeing significant year-over-year growth. Overall, mobile digital ads will drive a lot of the growth, increasing by more than 22 percent this year to $93.3 billion, which is 71 percent all U.S. digital ad expenditures. The growth comes as TV ad spending will see a 1 percent decline this year to around $69 billion — reflecting market share of 28.7 percent. With social media ads, this segment will grow 19.4 percent to $32.2 billion. And while Google will take the lion’s share of the digital ad spending, it is projected to be slightly less this year than in 2018. Google’s U.S. digital ad revenue share will drop to 36.2 percent this year from 37.1 percent last year. And its mobile ad share will fall to 29.8 percent from 30.6 percent last year. Number two Facebook is projected to be flat in mobile sales at about 28 percent while is total digital share will rise 20 basis points to 20.8 percent from 20.6 percent

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