Marquee Brands Acquires Dakine Athletic BrandThe brand was founded in Hawaii in 1979 and now offers gear for surf, snow and bike.

[Collection]Marquee Brands is expanding its reach in the outdoor sports field. The company today will reveal that it has acquired the Dakine brand and all related intellectual property. At the same time, Marquee Brands has entered into a long-term license with JR286 Inc., which has acquired the operating assets of Dakine and become Marquee Brands’ long-term partner in operating the brand. Terms were not disclosed. Dakine was founded on Maui’s North Shore in 1979 and is based in Hood River, Ore. Its claim to fame is the innovation leash it created for surfboards that became a hit among Hawaii’s surfing enthusiasts. Today it has expanded into other action sports and sells snow, surf and biking bags, backpacks, gear, apparel and accessories. The brand is sold in North America and Europe — where sales are almost evenly split — but Cory Baker, chief operating officer of Marquee Brands, said growth opportunities include Asia and Latin America. The Southern California-based JR286 was founded in 1989 and specializes in the design, development, sourcing, manufacturing and distribution of athletic, fitness and outdoor products. It has a long-term global license with Nike that covers hundreds of sports-related accessories and equipment. Under the terms of the deal, JR286 will develop Dakine’s core categories

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