Calvin Klein Says Sayonara to Print AdsCalvin Klein will exit print in February and focus on a digital-first media strategy.

[Collection]So long print. Magazine publishers have been informed that Calvin Klein will take a new “consumer-centric” marketing strategy that will see the brand shift to a “digital-first, socially amplified model, with video the preferred format. “We will be exiting pure print advertising effective February 2019,” said a Calvin Klein note seen by WWD. The correspondence further stated that all future partnerships will be led by digital content and “we will only consider print pages as a complement to these programs.” A spokesman for Calvin Klein Inc. didn’t return a phone call seeking comment. Last week, Emanuel Chirico, chairman and chief executive officer of PVH Corp., described disappointing results for Calvin Klein Jeans and Calvin Klein 205W39NYC collection on a third-quarter earnings call, and said that going forward, the company would seek to make both these lines more commercial, and shift to a digital media buy. WWD also reported that chief creative officer Raf Simons’ role could be in jeopardy as the designer is in the midst of difficult contract negotiations. Elaborating on results, Chirico explained that the marketing campaigns had been “too skewed” toward the company’s higher-end 205W39NYC line and the high-fashion consumer, and investments would be redeployed. “Further, we will focus on driving a digital-first approach

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