Follow WWD on Twitter or become a fan on Facebook.
Wrangler Reveals Limited-Edition ‘Bohemian Rhapsody’ CollectionWrangler's "Bohemian Rhapsody" collection is "extremely" limited edition, according to the company.
[Collection]Heritage denim brand Wrangler said today that it revealed its “Bohemian Rhapsody” exclusive collection in partnership with music lifestyle brand Lyric Culture.
The collection aligns with new film release “Bohemian Rhapsody,” the Freddie Mercury biopic that reached number one at the box office in its debut this past weekend, bringing in roughly $50 million from U.S. and Canadian theaters, according to comScore.
The “extremely” limited-edition collaboration includes graphic vintage-style rock T-shirts, jeans and jackets that feature lyrics and from the Queen catalogue of music, the company said. Lyric Culture has licensing rights from “virtually all” of the major music publishing companies and “creates new revenue streams for songwriters who penned the lyrics into a range of apparel and lifestyle products,” according to the firm.
Photo courtesy of Wrangler.
“Bohemian Rhapsody” offers male, female and unisex apparel, starting at $39. Standout pieces include a denim jacket with “Don’t Stop Me Now I’m Having Such a Good Time” emblazoned across the back and a cropped black “Killer Queen” tank top. “Freddie Mercury was an idol in the music world, and this collection was designed with his unique style and attitude in mind paying homage to him both as a songwriter and fashion icon. Harnessing the bold and brash
Read More...https://wwd.com/business-news/business-features/wrangler-reveals-limited-edition-bohemian-rhapsody-1202899114/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment