Witchsy: An ‘Uncensored’ Etsy for Product DiscoveryNearly 34 million buyers are using creative marketplace Etsy, but Witchsy mixes a new potion of consumer preference.

[Collection]The Etsy for independent sellers and conscious consumers seeking an “uncensored artistic community” is called Witchsy. Beginning in 2015, cofounders Penelope Gazin and Kate Dwyer turned away from established platforms to pursue authenticity and a certain “lawlessness” that did not exist elsewhere. In its first two years of operation, e-commerce platform Witchsy.com saw nearly $610,000 in revenue and has since been connecting rising artistic talent directly with the consumer. Not losing the essence of its founders, both still answer all customer support e-mails. Witchsy speaks to a largely female-identifying consumer. And the demands of this shopper are clear: discover new artists, support social causes and connect with an abrasive feminist agenda that hasn’t been allowed to exist without moderation previously. “We wanted to create a space that wasn’t hindered by censorship rules that are dated and give a space for artists of a high caliber to express themselves,” Dwyer said to WWD on how Witchsy differentiates itself among other creative marketplaces.   Historically “powered by people,” creative marketplaces are intended to champion the artist and satiate a consumer appetite for product discovery. Companies such as Etsy, Tictail, UncommonGoods and now Witchsy are among those supplying storefronts or independent “shops” within their larger global communities

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