WindowsWear Builds Digital Archive of Visual DisplayHundreds of thousands of window displays, store interiors, merchandise and e-commerce presentations are archived on the web site.

[Collection]In a matter of days, stores unveil their holiday windows, in all their fantasy, sentimentality and underlying commercialism. And by New Year’s, they disappear, though some survive through photographic and digital record. “We photograph all of our holiday windows and a lot of our other windows during the year, but not every single one,” a Bloomingdale’s spokeswoman told WWD. “It depends on the magnitude of the campaign.” “Louis Vuitton has excellent records. That’s part of the reason why the brand is so strong, and most luxury retailers do tend to maintain good records, but overall, not many brands do,” said Jon Harari, chief executive officer and cofounder of WindowsWear, a web site that archives hundreds of thousands of photos of window displays, store interiors, merchandise presentations and e-commerce from around the world. “Companies like Coach and Macy’s actually have archivists, and usually, it’s one person. But can you imagine the amount of content these companies put out and how time-consuming it is to create a digital record of everything? It’s painstaking work,” said Harari. “Not many companies commit the resources for that. But we think it’s valuable data that helps brands understand where they came from and what they used to do.” WindowsWear, a six-year-old service

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