Dstld Founders See New Kind of Holding Company for the Digital AgeAs digital direct-to-consumer brands hit growth plateaus and working capital conundrums, one L.A. firm sees opportunity.

[Collection]LOS ANGELES — Dstld, the contemporary denim brand born online, sees new opportunity to scale by taking the portfolio route and playing to strengths that can often come in numbers. The company, originally began in 2012 as a fast fashion denim firm before switching to a premium focus and the name Dstld — pronounced distilled — in 2014. It has slowly built a following with its pitch of contemporary wardrobe essentials initially built around premium denim. The assortment has since been expanded to include T-shirts, leather jackets and accessories in a mostly monochromatic offering. It’s branded the work uniform of the creative set. Dstld is now on its third round of funding via the Regulation A+ process as its founders eye the public markets, retooling the business once again with the creation of Digital Brands Group. Dstld and a soon-to-launch men’s wear line, called ACE Studios, are the first two brands in the Digital Brands Group portfolio. The plan, beginning in the second half of next year, is to begin an acquisition strategy that would add additional direct-to-consumer brands to the group’s stable. “If you look at the life cycle of a lot of these [digitally native] companies, the story goes people find a product

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