Consumer electronics giant Apple (AAPL) on Tuesday introduced new iPad Pro tablets and Mac computers to round out its product lineup for the holiday shopping season.
XApple stock rose 0.5% to 213.30 on the stock market today.
News leaks turned out to be accurate, robbing Apple of any surprises at its launch event in New York City.
Apple unveiled two sizes of its new high-end iPad Pro tablets for creative professionals. The tablets come in display sizes of 11 and 12.9 inches with narrower borders. They boast upgraded processors for faster performance. Plus, the new tablets have been optimized for augmented reality applications.
Apple eliminated the physical home button with the new models and added Face ID facial-recognition technology for secure log-in.
They launched with revamped accessories, including a second-generation Apple Pencil stylus and new Smart Keyboard Folio.
The 11-inch iPad Pro starts at $799, while the 12.9-inch model starts at $999. Both are available for preorder now and will go on sale Nov. 7.
"These are the most exciting iPads we have ever created," Chief Executive Tim Cook said. "You are going to be amazed by what you can do with this product."
Apple Introduces New MacBook Air, Mac Mini
Apple also updated its venerable MacBook Air with a completely redesigned product. The notebook computer features a 13.3-inch Retina display and starts at $1,199. In addition to an improved display, the laptop has a redesigned keyboard and touch pad as well as internal specification upgrades.
It also introduced a new version of its Mac Mini desktop computer. The new Mac Mini starts at $799 and features upgraded components for faster performance.
The new MacBook Air and Mac Mini computers are available for preorder today and will go on sale Nov. 7.
Apple has an active installed base of 100 million Mac users worldwide, Cook said.
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