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Read More...https://wwd.com/business-news/technology/apple-q4-2018-earnings-retail-1202896875/Apple Earnings Reveal Why It’s Focusing More on RetailApple's $62.9B in fourth-quarter revenue was fueled by pricier devices. But, it says, forget iPhone sales. Look at retail, watches, Siri and AR.
[Collection]Lately, tech companies’ performance and stock prices have resembled a roller coaster, with highs and lows coming in rapid succession. It’s enough volatility to make anyone motion sick.
Some analysts were looking to Apple to help keep the tech biz on the rails this quarter. But it turns out the ride isn’t entirely smooth there, either. However, where the company did impress, a fair portion of the credit goes to its retail efforts and partnerships.
The Cupertino, Calif.-based company reported record-breaking results for its fiscal fourth quarter on Thursday, with revenue of $62.9 billion and quarterly earnings per diluted share of $2.91, beating expectations of $61.5 billion and $2.78, respectively. Both figures show major growth — 20 percent in revenue and 41 percent for EPS over the same quarter last year.
But unit sales disappointed. Although the company noted that it shipped its two billionth iOS device this quarter, iPhones sales were basically flat compared to last year. The stock sank 6.7 percent to $207.33 in after-hours trading.
In a note this week, Loup Ventures analyst and Apple expert Gene Munster warned investors to look beyond individual iPhone sales and see the bigger picture — namely that the tech giant is “finding new ways
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