A Teenage Dream: Dolls Kill Revives Delia’s in Collection DebutThe licensing deal gives Dolls Kill the rights to produce new collections, like the one launching on site today, under the Delia’s name.

[Collection]The Nineties are back. Launching onsite today, San Francisco-based fashion retailer Dolls Kill Inc. unveils a renewed 70-piece collection of the Delia’s brand, with in-store collections launching the following day with a fully immersive Delia’s-inspired fantasy, complete with a shoppable teenage bedroom set and original Delia’s models. But the story is more than a Nineties-fashion revival — it’s one of brand revival, also told by those as recently as Juicy Couture, Champion and Guess. “Delia’s tapped into something in the Nineties,” said Christina Ferrucci to WWD, who is the buying director at Dolls Kill and leader of the redesign of Delia’s merchandise. The Delia’s brand licensing deal with Dolls Kill was nine months in the making and an endeavor of “excitement and energy.” Allowing the Nineties ethos to live on indefinitely — the brand is available exclusively on the Dolls Kill site and in-store with recurring limited releases set for January and March — the latter being a limited Delia’s festival-ready collection. Preserved in teen angst and nostalgia, the idyllic relaunch under the Dolls Kill brand casts out any former memory of bankruptcy, which Delia’s Inc. claimed in 2014, having liquidated all assets. It provides thought for retailers hoping to reposition themselves for

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