Anwar Hadid, Presley Gerber Front First, Joint Topshop Topman CampaignThis is the first time that both retail brands have done a joint campaign.

[Collection]TAKE TWO: There’s a Hadid and a Gerber in the new joint ad campaign for Topshop Topman, but they’re not the usual suspects. Instead, the brothers of Gigi, Bella and Kaia are fronting the brands’ first co-ed campaign, which was shot by Daniel Jackson and will be released Oct. 15. Anwar Hadid and Presley Gerber join fellow models Birgit Kos, Dilone, Adonis Bosso, Sofia Mechetner, Duckie Thot and Cara Taylor in the campaign, which is called Topshop IT. It aims to encourage individuals to channel their personal style. The campaign was developed with Laird + Partners and shot in New York, with each model looking to express themselves through the clothing. “For our creative approach, we wanted to bring the brands to life. Topshop IT is a celebration of what makes us unique, championing our customer’s individuality, exploring what fashion means to them and how they style our pieces to express themselves,” said David Hägglund, creative director, Topshop Topman. “It is eye-catching, full of vibrant color and has a youthful spirit. We will be using video, photography and music across high-impact billboards and digital channels, pushing boundaries to make this a truly 360, global campaign.” The company added that the idea for a joint campaign stemmed

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