Straight From Milan to Manhattan: 10 Corso Como Arrives at the SeaportThe retailer set out to create a "joyous atmosphere."

[Collection]NEW YORK — As a focal point of Manhattan’s burgeoning Seaport District, 10 Corso Como, opening Friday, embodies the retail aspirations of developer Howard Hughes Corp. for the 300-year-old neighborhood reimagined as a hub for fashion, food, entertainment and culture. Founded 28 years ago in Milan by Carla Sozzani, 10 Corso Como’s inaugural 28,000-square-foot U.S. store represents the breadth of her imagination and longtime collaboration with Kris Ruhs, the artist responsible for the flagship’s charmingly edgy graphics that appear on nearly every surface, including hundreds of ceiling lights, a glass wall with blue circles the color of the sea, in deference to the location, and a decorative backlit panel of wall art with messages written in 10 Corso Como icons such as: [heart] to [eye] u. The lifestyle concept store offers fashion, design, books, electronics, music and art, with prices ranging from affordable to not so much. A restaurant with outdoor seating beckons with the aromas of classic Italian food. But anchoring the project may be a heavy lift for 10 Corso Como considering the Seaport District is arriving late to the downtown retail scene. Brookfield Place‘s 300,000 square feet of retail space bowed in 2015, while Westfield World Trade Center‘s 365,000-square-foot complex opened

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