Pinault Family’s Artemis Eyes a Stake in FarfetchArtemis is the Pinault family investment arm, which controls Kering.

[Collection]Global online luxury marketplace Farfetch has set a price range for its shares of $15 to $17, but more interestingly, it said in a regulatory filing Wednesday evening that Artemis, the investment arm of France’s Pinault family, has indicated an interest in purchasing a stake in the company through its sale of shares. Artemis controls luxury conglomerate Kering. The French investment firm has only expressed an indication of interest, and has not signed any binding agreement or commitment to purchase shares. Consequently, Artemis could decide to purchase “more, less or no Class A ordinary shares in this offering,” the filing with the U.S. Securities and Exchange Commission said, adding that the underwriters could “determine to sell more, less or no shares to Artemis.” The Pinault company expressed an interest in buying up to $50 million in Class A ordinary shares. At the midpoint of the pricing range, that would represent 3.1 million shares. The initial public offering prospectus said Farfetch is selling 37.5 million Class A shares. The Class B ordinary shares are not being sold in the IPO, and the company’s founder and chief executive officer José Neves is the beneficial owner of those shares. Through his Class B holdings, Neves

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