Nike's Kaepernick ad draws record likes on social media, sends sales and stock higherThough the campaign prompted a boycott from some consumers who were upset over the use of a polarizing figure like Kaepernick, and the stock initially dropped, Nike's online sales reportedly surged in the days thereafter.[Collection]

Though the campaign prompted a boycott from some consumers who were upset over the use of a polarizing figure like Kaepernick, and the stock initially dropped, Nike's online sales reportedly surged in the days thereafter.https://www.cnbc.com/2018/09/14/nikes-kaepernick-ad-should-fuel-sales-as-retailer-knows-its-consumer.html