LuLaRoe Aims for Correction as Founders Seek to Right BusinessThe firm’s founders said new technology and category expansion should help the business get back to $1 billion in wholesale sales by 2020.

[Collection]LOS ANGELES — LuLaRoe chief executive and cofounder Mark Stidham called the recent spate of lawsuits against the company commotion, and is sticking to the story the Corona, Calif.-based firm is in the midst of a correction that should set the business back on track to growth beginning next year. The direct sales business, best known for its leggings, makes product for mostly women, in addition to some for men and kids, in generous cuts and bright prints. It enlists sellers it calls retailers, who buy product from the company to then market to the end consumer. In the five years since its founding, it has seen explosive growth: $3 million in wholesale sales in 2013 (when the business began in May of that year), $9.6 million in 2014, $74 million in 2015, $1.3 billion in 2016 and $1.6 billion in 2017. The companywide employee headcount stands at 1,080 people with product made across 22 factories in eight countries. Its retailer fleet totals 50,000. This year is the first it’s projecting a contraction in the business with wholesale estimates in the range of $800 million to $1 billion, which Mark, who founded the company with his wife and president DeAnne Stidham, attributed

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