Levi Strauss Reworks Corporate StructureThe denim giant is consolidating functions to help drive growth.

[Collection]Chip Bergh is reshuffling the c-suite at Levi Strauss & Co. — trying to position the denim mainstay for supercharged growth in a new fashion landscape. “We are creating a ‘designed-for-the-future’ organization — one that is poised to take advantage of innovation and reflect how consumers shop,” said Bergh, who is president and chief executive officer of the company. “Levi Strauss & Co. has never been stronger, and we expect these actions to accelerate our momentum and position us to win for the long term.” Bergh took the reins at Levi Strauss in 2011 after a 28-year run at Procter & Gamble Co. and has led a turnaround at the company already. Sales this year are on track to top $5 billion for the first time since 1999 and the brand is expanding overseas, online and through its own stores in the U.S. Now, Levi Strauss is changing to try to keep that momentum with key functions being consolidated under the control of individual executives. Under the new set-up: • Liz O’Neill was appointed executive vice president and president overseeing a new product, innovation and supply chain. O’Neill, who was chief supply chain officer, will be “responsible for the end-to-end view of the product life

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