Juno Valentine, Meet Janie and JackA fashion-centric children's book with matching styles for tots.

[Collection]The Juno Valentine by Janie and Jack collection bowing in stores and online on Nov. 5, was designed by Eva Chen and inspired by the title character in her inaugural children’s book, “Juno Valentine and the Magical Shoes,” available for pre-order from Macmillan. Chen, a consummate networker, said the book deal came about through her role as head of fashion partnerships at Instagram. “I’d been following Janie and Jack,” said Chen. “My daughter, Ren, is 3 1/2 and has an opinion about what she wears at all times.” The line consists of 30 items, sizes six to 12 months, to size 12, including clothing in stripes and bandana prints, florals and space-inspired jackets, tops, pants, shorts, dresses, skirts, sweatshirts and swimwear. There are also sunglasses, backpacks, hair accessories and shoes, including a DIY sneaker that kids can embellish. Prices range from $14 to $109.  “I’ve never been a fashion designer before, but to be able to flex that muscle was so much fun,” said Chen, who is head of fashion partnerships at Instagram. “The book and the message of the book is very much rooted in fantasy and female empowerment and shoes.” While female empowerment and shoes may not seem like an obvious connection,

Follow WWD on Twitter or become a fan on Facebook.

Read More...https://wwd.com/business-news/media/juno-valentine-meet-janie-and-jack-1202785673/

No comments:

Post a Comment