Business Corpus: Here's How People Now View Nike Since Its Colin Kaepernick AdNike's favorability has taken a major hit in the wake of its Colin Kaepernick ad campaign, according to polling firm Morning Consult. The post Here's How People Now View Nike Since Its Colin Kaepernick Ad appeared first on Investor's Business Daily.

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Nike's (NKE) favorability ratings have dropped in the double digits in the wake of its newly launched ad campaign featuring activist and former NFL quarterback Colin Kaepernick, according to a new poll from firm Morning Consult.

Before the launch, Nike favorability among all polled Americans stood at 69%. Since the ad went public Monday, that metric has dropped to 35%.

The athlete's ad, part of the 30th anniversary of Nike's "Just Do It" campaign, set social media ablaze with reactions on both end of the spectrum. The ad reads "Believe in something. Even if it means sacrificing everything."

Some tweeted images of Nike shoes being burned, while others praised the world's largest athletic brand for taking a stance and supporting Kaepernick's on-field protests against racial injustice, in which he took a knee during the national anthem. In addition to the ad, Nike reportedly signed Kaepernick to a new multiyear endorsement deal.

Even within the brand's most loyal group — existing Nike customers — favorability declined to 76% from 91%. Among Democrats, Nike favorability slid to 65% from 74%, and among African Americans, that rating dipped to 74% from 82%. Nike favorability among millennials dropped to 52% from 64%.

Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i

— Colin Kaepernick (@Kaepernick7) September 5, 2018

It remains to be seen what kind of impact the negative reaction will have on Nike's actual revenue, but the poll points to at least one group that is far less likely to buy Swoosh-logo products now: Republicans.

Purchase consideration among surveyed Republicans has dropped to 28% from 51%. In fact, the percentage of Americans polled who are "absolutely certain or very likely" to buy Nike products are down across the board, in all segments.

Shares of Nike slid Tuesday on the heels of Kaepernick's campaign, though the stock has begun to recover in the following sessions. Nike edged up 0.1% to 79.99 in the stock market today.

Colin Kaepernick Follows Other Sports-Politics Divides

The brand isn't the only one whose reputation has taken a hit after taking a political stance. Under Armour (UAA) CEO Kevin Plank was forced into damage-control mode after making seemingly pro-Trump remarks in a CNBC interview in early 2017. Several Under Armour endorsers were put off by the comments.

Nevertheless, a new Goldman Sachs report out late Wednesday points to Nike as being one of the "top 10 ranked brands & retailers for It Girls."

Under Armour shares rose 1.5% Thursday, and Adidas (ADDYY) fell 0.8%.

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The post Here's How People Now View Nike Since Its Colin Kaepernick Ad appeared first on Investor's Business Daily.