Consumer Survey: Apparel and Beauty Are Top Online CategoriesThe survey by Dotcom Distribution polled more than 1,400 shoppers.

[Collection]As e-commerce continues to grow — and mature — consumers’ preferences are changing as well, according to the latest survey from Dotcom Distribution, which found that “time” involved in the online shopping experience is increasingly valued. Researchers at the fulfillment and third-party logistics company also found that of the 1,420 consumers surveyed, apparel remains a top online purchase. “For the third consecutive year, the items purchased most often online were clothing and apparel (77 percent of respondents), consumer electronics or technology (52 percent) and beauty products (41 percent),” authors of the report noted. “Interestingly, clothing and apparel also topped the list of items respondents preferred to purchase in-store, whereas consumer electronics dropped to eighth and beauty products fell to sixth.” The company said, overall, the survey results reveal “that, as e-commerce shopping increases in popularity, consumers are prioritizing time, experience and quality over factors that were more important in previous years, such as the use of gift-like packaging, the popularity of viewing unboxing videos, or prioritizing fast delivery over product quality.” The report found that consumers “place higher value on savings than fast shipping.” Still, they expect faster delivery, “but don’t want to pay for it,” the report revealed. “Only 25 percent of respondents would pay

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