Bloomingdale’s Creates a ‘Carousel’ of Curated ProductsThe revolving pop-up format is geared to create an "immersive" experience.

[Collection]NEW YORK — As Bloomingdale’s chairman and chief executive officer Tony Spring enters the new Carousel shop at the retailer’s 59th Street flagship here on Wednesday, two leopard print and glittery bike helmets from Sawako catch his eye. “These are fun and not ridiculously priced and it’s one size fits all,” said Spring, as Bloomingdale’s workers prepared the shop’s opening for the next day. The fashion-forward helmets are among the many off-beat and unexpected products at the new Carousel at Bloomingdale’s format. It’s a rotating pop-up shop introducing every two months a different theme with what Spring characterized as “culturally relevant, endemic and non-endemic content and events driven by different guest curators.” Carousel’s first installment — “Urban Explorer” — has an assortment of tactical gear, street-inspired and functional fashion, tech and wellness products, among other products that are chosen by style expert and New Yorker Eugene Tong. Many of the Carousel items are exclusively at Bloomingdale’s for the first time or have a limited distribution, including technologically savvy, self-cleaning water bottles from Larq; temperature-controlled mugs from Ember; emergency rain ponchos from Kikkerland; compact beer kegs from Krups, and Gwyneth Paltrow’s Goop wellness products. There are also Polaroid mobile phone printers, colorful backpacks from Topo, Manastash

Follow WWD on Twitter or become a fan on Facebook.

Read More...https://wwd.com/business-news/retail/bloomingdales-creates-carousel-1202784603/