American Giant Launches Denim LineApparel brand American Giant enters the denim market and debuts its first men’s pair of jeans.

[Collection]“Made in the U.S.A. must evolve or die. We choose evolve.” This is the mantra of San Francisco-based apparel company American Giant, a U.S.-made brand that seeks to reignite stateside manufacturing. The company revealed today its first-ever pair of jeans, which aligns well with consumers’ growing interest in the long-loved material. Its men’s-only jean is available in one wash and one style, exclusively. Growing interest in the category is proven by the numbers: By 2021, the global jeans market is poised to generate $130 billion in retail sales, according to data from Statista. And the global premium denim market is anticipated to experience compounded annual growth of 8.4 percent between 2017 through 2021, according to Technavio. American Giant was founded in 2012 when it introduced a men’s-only hoodie sweatshirt as its first product – it took nearly two years to reverse engineer the fleece to meet the company’s standards and simultaneously build an entire supply chain to support the creation of a single item. For its denim, the company is working with South Carolina-based Mt. Vernon Mills, sourcing fabric from its facility in Georgia and constructing each pair of jeans at New Fashion Products in Los Angeles. Photo courtesy of American Giant.  Bayard Winthrop, president and founder of American Giant,

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