Unmade Receives $4M in Funding, Cements Relations with Farfetch and SelfridgesIts patented software aims to increase margins and improve sustainability.

[Collection]GETTING PERSONAL: Fashion software company Unmade has received $4 million in a new round of funding, with Felix Capital as the lead investor. The company, which launched in 2016, has also shifted from a B2C model to a B2B model and forged partnerships with Farfetch, Opening Ceremony and Selfridges. Unmade’s software allows consumers to customize products before purchasing. They can view different color options and rearrange prints and patterns to create their own unique garment within the parameters of the initial designs. With this recent investment, the company said it plans to solidify its current partnerships and is looking to expand its presence in the American market. “We’re now working with three of America’s top 10 fashion brands that generate billions in annual revenue. We strive to be an integral part of building a more sustainable and tech-enabled fashion ecosystem,” said Hal Watts, cofounder and chief executive officer of Unmade. In 2015, the company raised $2.7 million. Including this current round of funding, Unmade has raised a total of $6.7 million to date. Investors include banker Sian Westerman, who serves as president of the business and investment pillars at the British Fashion Council, and José Neves, the founder and owner of Farfetch. The company

Follow WWD on Twitter or become a fan on Facebook.

Read More...https://wwd.com/business-news/technology/unmade-receives-4-million-funding-cements-relations-with-farfetch-selfridges-1202770806/