Twinset Milano Courts London With Stores, Campaign With Georgia May JaggerThe Italian brand, now owned by The Carlyle Group, is making its U.K. debut, with two stores and a campaign starring Georgia May Jagger and Suki Waterhouse.

[Collection]LONDON — Italian contemporary brands — and gelato shops — have quickly begun to colonize the King’s Road, and the latest to say “ciao” to one of the most famous fashion streets in the British capital is Twinset Milano, which is breaking into the U.K. market with two stand-alone stores and an ad campaign that features Georgia May Jagger and Suki Waterhouse. The arrival in London marks a pivotal moment for the brand, which is now 100 percent owned by The Carlyle Group. Following the exit of founder Simona Barbieri, Carlyle has renamed the brand Twinset Milano and appointed two co-creative directors, Bill Shapiro and Lara Davies. Carlyle is also looking to expand the brand’s international reach, hence the new U.K. units at 102 King’s Road, which has already opened, and Westfield London, which is set to open this week. The company isn’t stopping with London: A Shanghai opening is planned for September, while a Milan flagship is set to land on Corso Vittorio Emanuele during Milan Fashion Week. A fifth store will welcome customers in Moscow later this year. “Until now, the brand has been very much focused on Italy and, now, expanding it internationally is fundamental to growth,” said Twinset’s chief executive officer Alessandro Varisco

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