TechStyle Evolves Personalization Approach Via Clicktale Technology"Membership commerce" brands are strengthening the relationship between shoppers and retailers.

[Collection]As membership-driven fashion brands gain traction, businesses are evolving to attract and retain customers whose loyalty is subject to consistency and convenience. And now, brands are relying on retail data and savvy backbone technology systems to enable authentic and long-lasting relationships with shoppers. Positioned in this space is TechStyle Fashion Group, a self-described technology-first company that owns “membership commerce” brands such as Fabletics, ShoeDazzle, JustFab and FabKids. The company links personalization and membership across its portfolio of brands to create a more improved shopping experience for consumers. The company’s recent second-quarter results boasted five million members and 85 million products shipped across 12 countries. And the firm expects the market to grow as it anticipates that e-commerce will jump from 25 percent of total sales in the fashion industry to 50 percent by 2019. TechStyle also asserts that while its infrastructure is built upon the incorporation of its propriety technologies, the company aims to reignite the close relationship between shopper and retailer that has begun to fade in the wake of e-commerce’s growth. Jamieson Yee, senior vice president of global product management at TechStyle Fashion Group, said, “As strange a thing as it is for a technology-driven brand to say, our dream is to be

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