Shape Magazine Digging Deeper Into FashionKnown for decades as a fitness magazine, Shape is morphing into a lifestyle brand with a big dose of fashion.

[Collection]Since athleticwear has somehow morphed into acceptable workwear, it’s only natural for fitness magazines to keep trying their hands at fashion. Such is the case with Shape, a magazine well-known for years of covers featuring celebrities of all grades in swimsuits or ab-baring workout gear. The magazine was acquired in 2015 by Meredith Corp. — but was actually founded in the early Eighties by a female bodybuilder — and unofficially relaunched in May with a much keener view of fashion. Although the title has been shifting in that direction since last fall, editor in chief Elizabeth Goodman Artis ended up tapping Brooke Ely Danielson as Shape’s first fashion and lifestyle director. She was tasked specifically with expanding the fashion offerings in the magazine, which has grown to five full sections from three, and also seems to be an ambassador of sorts for moving Shape into “lifestyle” territory and further away from its history as hyper-focused on fitness and exercise. “We’re seeing sneakers go down the runway and people are investing more in their health,” Danielson said in explanation of why Shape is taking on a fashion tone after decades focused on fitness. “The whole thought behind it is investing in yourself.” This is

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